My goal is to provide the best
possible marketing for your home to increase your chances of selling it
in this competitive market. If you like what you see below, give me a
call at 509-217-3380 or
e-mail me at
Selling A Home).
What A Seller Deserves...
A Realtor who...
1. Is Responsive.
2. Keeps Them Informed.
3. Provides Maximum Exposure To The Buying Public For Their Property.
4. Is Knowledgeable.
5. Is Successful.
Key To My Success...
1. Answering seller's phone calls & e-mails as soon as
2. Keeping the seller informed about advertising, agent feedback &
3. Marketing seller's property...
markets (Spokane, Coeur d'Alene, Post Falls, Sandpoint and
not just 1.
- on the Internet ( www.geneinspokane.com,
more). The Internet sells property!
- in 3 regional homes magazines.
- on Video Pages.
4. Yes, designations do matter. Only agents without them will say it
doesn't matter. The more designations a Realtor has, the more advanced
education they have had in Real Estate Law and marketing of Real Estate.
I have taken advance Real Estate courses and have a Managing
Broker license. My designations are: CRB (Certified Real Estate
Brokerage Manager) , CRS (Certified Residential Specialist), GRI
(Graduate Realtor Institute), ABR (Accredited Buyer Representative) and
e-PRO (Internet Professional). In the Spokane MLS there are between
1,400 to 1,500 Realtors. According to the local MLS
only 383 Realtors have one or more
designations. There are only 3 of us with 5 designations.
1. I will be responsive to you.
2. I will keep you informed on everything
from advertising to feedback from other agents.
3. I will give your home more exposure to the buying public than any
other Realtor in Eastern Washington or Northern Idaho. Your home will be
marketed in "4+" markets (Spokane,
Post Falls, Coeur d'Alene, Sandpoint and Tri-Cities), not just 1 and in all types of
media. EXPOSURE creates more offers quickly, thus higher price!
4. I will keep current on the market & laws affecting the Real Estate
5. I do what I say I will do.
6. I am successful due to all of the above.
My Goal & Your Goal:
I want to be known by my clients for delivering
exceptional service. Also to sell your property with as little hassle as
possible, in the shortest period of time and for the most money
Did You Know?
Did you know all Realtors are independent contractors?
The company they are associated with has very little control over how
they run their business (marketing of your property) or how they
interact with their clients. They have no control over the designations
a Realtor should have to keep current with the many changes in Real
Estate. They have no control over the continuing education classes they
should be taking to keep up with all the changes in Real Estate
especially Real Estate Law. This is very important to know when
selecting a Realtor.
Did you know you shouldn't blame the Real Estate
company if the agent you hired to market your property provided poor
service. As independent contractors, the Real Estate company provides
minimum supervision and guidance. You are selecting the agent, not the
company to market your property. Ensure you select the agent that will
market your property to the most buyers possible.
Did you know most Real Estate offices are only open 5
days a week to answer calls from potential buyers of your home? The
Coldwell Banker Tomlinson North office is open 6 days a week!
Did you know there are over 1,600 Realtors in Eastern
Washington. There are about 25 Realtors that actually
do a good job at marketing property. You, the seller, sets the price of
your home with correct and honest information from the Realtor. Have you
ever heard of buying the listing. Some Realtors will state the price of
the home is higher than it really is to get the listing. They know it
will have to be lowered at a later date.
6 Reasons Homes Don't Sell!!!!
Has your lawn grown up around that "For Sale" sign?
Have the wasps moved into the lock box on your front door? Did you just
receive an invitation to your real estate agent's retirement party?
If so, chances are your home sale fizzled. Here are the six most-common
reasons why homes don't sell and what you can do about it.
1. Your home
Optimistic home sellers love to parrot the old adage, "There's a buyer
for every home." But they often leave off the qualifier: "at the buyer's
price." The fact is, buyers -- not sellers -- ultimately determine the
market value of a home. You can ask for the moon and set your listing
price well above comparable properties in your neighborhood, but at some
point it will be up to you, the seller, to accept what the buyer thinks
your home is worth. Overpricing is the most common reason homes don't
sell. When you ask an unrealistic price, it sets in motion a process
that often works against you. Here's why: Most real estate agents, and
hence most qualified buyers, will see your new listing within 30 days.
If it is overpriced by as little as 5 percent, it will be duly noted and
interest in your property will wane, especially if you show no intention
of coming off your asking price. You likely already priced out buyers
who might have qualified for financing at a more reasonable price. Even
if you manage to find a buyer at your inflated asking price, the
property may not appraise at that figure and the financing will fall
apart. Your real estate agent may have approved
or even suggested the inflated asking price to secure your listing (more
on this in No. 4). Conversely, other Realtors often use
overpriced properties like yours to help sell their own listings
("Here's what they are asking. Now would you like to take a second look
at that first house I showed you?"). "If you have a house that really
should be priced at $200,000 and you've got it listed at $260,000, you
are trying to compete against homes that really are worth close to
$300,000 and all of a sudden your home really is not competing well,"
says Jeri Fisher of Jeri Fisher Real Estate in Missoula, Mont. "You want
to compete with what is available out there among homes similar to
yours." If your home remains on the market for too long, agents and
buyers may begin to wonder if there are other, perhaps more serious
reasons why it isn't selling. "It becomes shopworn, the same as a jacket
hanging in the store week after week," says Fisher. "People are aware
that it has been on the market a long time and agents stop showing it."
2. Your home
doesn't "show" well.
Your home is competing against shiny new houses in those pristine
subdivisions out in the suburbs with their attractive prices, incentives
and community amenities. Face it: Even the best old house needs a little
makeover if it hopes to attract a qualified buyer. The good news is most
of the work will be cosmetic and relatively inexpensive: a new coat of
paint, a few attractive window boxes, a thorough cleaning of floors and
carpets. Voila! The place may look good enough to reconsider. A good
real estate agent can advise you on where your time and money are best
spent. "Price and condition are two things that the seller can do
something about," says Fisher. "I always give people my 'honey do' list.
I think paint is probably a seller's best friend because it makes things
smell fresh and look fresh. If it's time to paint, it's time to paint.
It's the best return on investment."
3. You're in a bad
Nothing has a greater impact on
your home's value than its location. Your humble abode might be worth a
king's ransom were it located in Palm Beach, Aspen or San Francisco. It
might even jump thousands in value just two streets over in the next
(and far superior) school district. "If
you're in one of the higher-ranked schools around here, you're going to
add $50,000 to $100,000 to the price of the same house," according to
Lenn Harley, a broker with Homefinders.com Inc. in Maryland and
Virginia. The point is, location rules in real estate. If your home's
location is less than desirable, your options are somewhat limited. A
Real Estate agent will do his best to
help you accentuate the positive and eliminate the negative of your
circumstances, say by using foliage to screen off offensive adjoining
properties or dampen traffic noise. The best way to compensate for a
poor location is to reduce your asking price or offer attractive
incentives such as seller financing or a lease option with rent credit.
4. You have a
lousy listing agent.
Yep, they exist: Real Estate agents who mislead,
misfire and misbehave. Their bad advice can cost you plenty in
time, money and the sheer hassle of keeping the place show-ready 24/7.
agent from hell will allow you to
overprice your home ("Here's what I can get for you if you list with
me!"), not market it properly (see No. 6), fail to screen for qualified
buyers, be unresponsive to interest from other agents (if they sell
their own listing, they don't have to split the commission) and keep you
totally in the dark throughout the process. What's more, if your agent
is abrasive, arrogant or otherwise difficult to work with, other agents
may not want the hassle of showing any of their listings to prospective
5. You are battling
competition or market conditions.
We've all heard the terms
"buyer's market" and "seller's market." In real estate, market
conditions are affected by any number of external forces, some of them
predictable (the weather, sort of), some of them unpredictable (the
local economy, interest rates, public optimism or pessimism).
In a "hot" or seller's market, homes go fast.
Inventory (homes on the market) may be low, meaning less competition for
you. Chances are better that you will get your asking price in a hot
market; in fact, it is not uncommon to even be offered more than your
listing price. But in a "flat," "cold" or buyer's market, sales slow to
a trickle, inventories grow and buyers can find bargains, especially
when they know the seller is motivated (i.e., paying on two mortgages).
If you're trying to sell in a flat market, you're not only competing
against all that vacant new construction, but against rentals as well.
In this case, be prepared to settle for less than top dollar, or wait to
sell until the pendulum swings once again in your favor.
6. You have ineffective
Gone are the days when an agent
could simply place your listing with the local multiple listing service,
hold a halfhearted open house and wait for another agent to bring forth
a buyer. Today's top performers launch a
multilevel marketing plan that includes listing tours for area agents,
newspaper and even TV ads, weekend open houses, listing fliers and
placements in local real estate publications. Computers and the Internet
also have changed the face of real estate. According to the National
Association of Realtors, today more than 65 percent of all home buyers
use the Internet for house hunting. The best real estate agents are
computer-savvy. They have your listing in color on their laptops to show
clients and communicate frequently via e-mail, a particular boon when
working with out-of-town buyers. Suffice it to say that if your real
estate agent isn't listing your home online through the company Web site
as well as with the local MLS, you may not be getting the exposure
necessary to find a buyer. "There are those who just put the listing in
the multiple and pray it will sell and those that put a lot of effort
into marketing their listings," says Fisher. "Unfortunately, with
this weird system of compensation we have, they all get paid the same,
whether they know nothing or have many years of experience."
Luxury homes, waterfront homes, acreage homes for sale in
Washington area. Luxury property Realtor. Loon Lake,
, Newman Lake, Lake Spokane, Long Lake.
Jay MacDonald is a contributing editor
based in Mississippi.
-- Updated: March 7, 2005
If a Realtor can market your
property and give it more exposure to the buying public than I can, hire
IF NOT, give
me a call at 509-217-3380 or
e-mail me at firstname.lastname@example.org.
I will be waiting to hear from you.
I will develop a searchable web page for your home.
The web page will have all the information about the
home including room sizes and pictures of every room.
Listed at $995,000
Contact Gene Smith (Managing Broker) 509-217-3380 for showing.
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