Realtor helping clients who are Buying / Selling Real Estate in Eastern Washington &
Northern Idaho. Licensed in Eastern Washington and Northern Idaho.
I specialize in Luxury Homes, Residential Acreage, Farms, Ranches (horse & cattle),
New Home Construction, Waterfront and Investment property.

Northern Idaho... selling a home in idaho?

    
Always Providing Exceptional Service

Selling Property In Eastern Washington
Northern Idaho Area?
Exposure To The Buying Public Is Key!


Honest * Experienced * Committed

 Most sellers spend more time picking out a new car than they do selecting a Realtor to sell their most valuable asset, a seller's home. Marketing is key to finding the right buyer. The more places a home is advertised,  more buyers will see it thus increasing the chances of selling their home. If this makes sense to you read the information below.

Northern Idaho Housing Market.

What A Seller Deserves...

A Realtor who...
1. Is Responsive.
2. Keeps Them Informed.
3. Provides Maximum Exposure To The Buying Public For Their Property.
4. Is Knowledgeable.
5. Is Successful.

Key To My Success...

1. Answering seller's phone calls & e-mails as soon as possible.
2. Keeping the seller informed about advertising, agent feedback & Internet activity.
3. Marketing seller's property...
     -  in 4 markets (Spokane, Sandpoint, Coeur d'Alene and Post Falls),  not just 1.
     - on the Internet ( www.geneinspokane.com, www.genesmith9.com,  
        www.teamspokane.com www.homedebut.com www.realtor.com, and more).
       The Internet sells property!
     - in the Sunday newspaper.
     - in 5 regional homes magazines.
     - on Video Pages.

4. Yes, designations do matter. Only agents without them will say it doesn't matter. The more designations a Realtor has, the more advanced education they have had in Real Estate Law and marketing of Real Estate. I have my Washington Associate Broker's license.

My Guarantee:

1. I will be responsive to you.
2. My transaction coordinator & I will keep you informed on everything from advertising to feedback from other agents.
3. I will give your home more exposure to the buying public than any other Realtor in Eastern Washington or Northern Idaho. Your home will be marketed in "4" markets (Spokane, Post Falls, Coeur d'Alene & Sandpoint), not just 1 and in all types of media. EXPOSURE creates more offers quickly, thus higher price!
4. I will keep current on the market & laws affecting the Real Estate market.
5. I am successful due to all of the above.
6. I do what I say I will do.

Exposure Is Key ...

Most Realtors state they can sell your property. Very few can market your property! There is a big difference. The key to selling any property, especially high end property or acreage property is maximum exposure to the buying public. You don't know where the buyer will come from or how the buyer looks for property. Does the buyer use Home Magazines, Internet, Video Pages on TV, Newspaper, etc? That is why I advertise my listings everywhere. Check out my Marketing Plan below. My Guarantee: no agent can give your property more exposure to the buying public than I can. You hire a Realtor to market your property to the buying public. Hire the Realtor who can get your property in front of the most buyers to sell it fast because the longer it is on the market, the less money you will get for the property. Give me a call: Cell: 509-217-3380  or e-mail me: (genesmith9@aol.com). 

Fact:

Most sellers use more logic and research purchasing a $15,000+ car than they do selecting a Realtor to sell their most expensive asset ($300,000+), their home! They will look at all the options they get in a car and buy the one that has the most options for the money.  Yet they will select a Realtor who talks good and maybe even looks good but does very little marketing of the property!

My Goal & Your Goal:

To sell your property with as little hassle as possible, in the shortest period of time, and for the most money possible.

My Marketing Plan For Your Property...

11 Steps to give your property maximum EXPOSURE and sell it FAST!

1 Put your property in the Coeur d'Alene & Spokane MLS.
2 Put your property in the local newspaper as a new listing and featured listing.
3 Put a For Sale sign on your lawn (my signs are personalized and reflective (you can read it at night like a highway sign) with contact information and web address to view a photo tour of your property).
4 Attach a Flier Box to For Sale sign post (I put multiple pictures on the flier, contact information, and web address for the photo tour).
5 Have a Open House for the public. *
6 Develop a Handout for inside your house and flier box (Fliers are color for inside the house).
7 Have a Broker's Open House. *

Most Realtors do the items listed above.
I do much more!

8 Have an Office Tour for Tomlinson Black agents. * Most companies don't tour their listings!
9 Put your property in the Tomlinson Black Home Magazine (my full page color ad on the inside back cover). We are the only company in Spokane, Coeur d'Alene and Sandpoint  with their own monthly magazine w/16,000+ copies/month. Put your property in the Spokane & Northern Idaho: Homes&Land Magazines (my full page color ad is on the back cover of the Spokane magazine). Put your property in Spokane: The Real Estate Book (my full page color ad) w/17,000+ copies/month.
  Put your property in the Home Buyers Guide (my full page color ad next to the index) w/16,000+ copies/month.  These magazines are sent all over the world in Relocation Kits.  I am the only Realtor in Northern Idaho & Eastern Washington with a full page color ad in all 5 Top Real Estate Magazines in Eastern Washington and Northern Idaho! Since I am licensed in ID & WA, I can advertise your property in both states!
10 Put your property on the Internet on over 50 sites (Realtor.com, TomlinsonBlack.com, TomlinsonBlackNorth.com, GeneInSpokane.com, GeneSmith9.com, BuyingSellingSpokane.com, Team-Spokane.com, HomesAndLand.com, HomeDebut.net, MSN.com, Yahoo.com, LivingChoice.com, Homes.com, HomeGain.com, Lycos, BellSouth, Citimortgage, and more).  Special bonus for Idaho homes over $1,000,000. Your home will be on the following Luxury Home web sites:
Sothebly’s International Realty, Real Estate Journal, New York Times, International Herald Tribune, Boston Globe, Sarasota Herald Tribune, Santa Rosa Press, Wall Street Journal and more which all cater to homes over $1,000,000. Since over 80% of buyers use the Internet to find a home, the Internet is extremely important! EXPOSURE!
11 Put your property on Video Pages in Coeur d'Alene. As boring as it might seem, some buyers use the TV to look for property.
12  I am licensed in Idaho.
What does this mean for Coeur d'Alene, Post Falls  and Sandpoint sellers? Your property will be marketed in 2 states! I am the only Realtor in Northern Idaho & Eastern Washington to have his client's property in more than 1 Real Estate magazine! Just more exposure to the buying public for my client's property.
 

*If in tour area & requested by seller.

A lot of Realtors do the 4 "Ps":
1. Put it in the MLS (most put 1 picture).
2. Put up a sign.
3. Put it in the newspaper.
4. Pray that it sells!
I do much more!

Did You Know?

Did you know all Realtors are independent contractors? The company they are associated with has very little control over how they run their business (marketing of your property) or how they interact with their clients. They have no control over the designations a Realtor should have to keep current with the many changes in Real Estate.  They have no control over the continuing education classes they should be taking to keep up with all the changes in Real Estate especially Real Estate Law. This is very important to know when selecting a Realtor.

Did you know you shouldn't blame the Real Estate company if the agent you hired to market your property provided poor service. As independent contractors, the Real Estate company provides minimum supervision and guidance. You are selecting the agent, not the company to market your property. Ensure you select the agent that will market your property to the most buyers possible.

6 Reasons Homes Don't Sell!!!!

Has your lawn grown up around that "For Sale" sign? Have the wasps moved into the lock box on your front door? Did you just receive an invitation to your real estate agent's retirement party? If so, chances are your home sale fizzled. Here are the six most-common reasons why homes don't sell and what you can do about it.

1. Your home is overpriced.
Optimistic home sellers love to parrot the old adage, "There's a buyer for every home." But they often leave off the qualifier: "at the buyer's price." The fact is, buyers -- not sellers -- ultimately determine the market value of a home. You can ask for the moon and set your listing price well above comparable properties in your neighborhood, but at some point it will be up to you, the seller, to accept what the buyer thinks your home is worth. Overpricing is the most common reason homes don't sell. When you ask an unrealistic price, it sets in motion a process that often works against you. Here's why: Most real estate agents, and hence most qualified buyers, will see your new listing within 30 days. If it is overpriced by as little as 5 percent, it will be duly noted and interest in your property will wane, especially if you show no intention of coming off your asking price. You likely already priced out buyers who might have qualified for financing at a more reasonable price. Even if you manage to find a buyer at your inflated asking price, the property may not appraise at that figure and the financing will fall apart. Your real estate agent may have approved or even suggested the inflated asking price to secure your listing (more on this in No. 4). Conversely, other Realtors often use overpriced properties like yours to help sell their own listings ("Here's what they are asking. Now would you like to take a second look at that first house I showed you?"). "If you have a house that really should be priced at $200,000 and you've got it listed at $260,000, you are trying to compete against homes that really are worth close to $300,000 and all of a sudden your home really is not competing well," says Jeri Fisher of Jeri Fisher Real Estate in Missoula, Mont. "You want to compete with what is available out there among homes similar to yours." If your home remains on the market for too long, agents and buyers may begin to wonder if there are other, perhaps more serious reasons why it isn't selling. "It becomes shopworn, the same as a jacket hanging in the store week after week," says Fisher. "People are aware that it has been on the market a long time and agents stop showing it."

2. Your home doesn't "show" well.
Your home is competing against shiny new houses in those pristine subdivisions out in the suburbs with their attractive prices, incentives and community amenities. Face it: Even the best old house needs a little makeover if it hopes to attract a qualified buyer. The good news is most of the work will be cosmetic and relatively inexpensive: a new coat of paint, a few attractive window boxes, a thorough cleaning of floors and carpets. Voila! The place may look good enough to reconsider. A good real estate agent can advise you on where your time and money are best spent. "Price and condition are two things that the seller can do something about," says Fisher. "I always give people my 'honey do' list. I think paint is probably a seller's best friend because it makes things smell fresh and look fresh. If it's time to paint, it's time to paint. It's the best return on investment."

3. You're in a bad location.
Nothing has a greater impact on your home's value than its location. Your humble abode might be worth a king's ransom were it located in Palm Beach, Aspen or San Francisco. It might even jump thousands in value just two streets over in the next (and far superior) school district. "If you're in one of the higher-ranked schools around here, you're going to add $50,000 to $100,000 to the price of the same house," according to Lenn Harley, a broker with Homefinders.com Inc. in Maryland and Virginia.  The point is, location rules in real estate. If your home's location is less than desirable, your options are somewhat limited. A good Real Estate agent will do his best to help you accentuate the positive and eliminate the negative of your circumstances, say by using foliage to screen off offensive adjoining properties or dampen traffic noise. The best way to compensate for a poor location is to reduce your asking price or offer attractive incentives such as seller financing or a lease option with rent credit.

4. You have a lousy listing agent.
Yep, they exist: Real Estate agents who mislead, misfire and misbehave. Their bad advice can cost you plenty in time, money and the sheer hassle of keeping the place show-ready 24/7. The agent from hell will allow you to overprice your home ("Here's what I can get for you if you list with me!"), not market it properly (see No. 6), fail to screen for qualified buyers, be unresponsive to interest from other agents (if they sell their own listing, they don't have to split the commission) and keep you totally in the dark throughout the process. What's more, if your agent is abrasive, arrogant or otherwise difficult to work with, other agents may not want the hassle of showing any of their listings to prospective buyers.

5. You are battling competition or market conditions.
We've all heard the terms "buyer's market" and "seller's market." In real estate, market conditions are affected by any number of external forces, some of them predictable (the weather, sort of), some of them unpredictable (the local economy, interest rates, public optimism or pessimism). In a "hot" or seller's market, homes go fast. Inventory (homes on the market) may be low, meaning less competition for you. Chances are better that you will get your asking price in a hot market; in fact, it is not uncommon to even be offered more than your listing price. But in a "flat," "cold" or buyer's market, sales slow to a trickle, inventories grow and buyers can find bargains, especially when they know the seller is motivated (i.e., paying on two mortgages). If you're trying to sell in a flat market, you're not only competing against all that vacant new construction, but against rentals as well. In this case, be prepared to settle for less than top dollar, or wait to sell until the pendulum swings once again in your favor.

6. You have ineffective marketing.
Gone are the days when an agent could simply place your listing with the local multiple listing service, hold a halfhearted open house and wait for another agent to bring forth a buyer. Today's top performers launch a multilevel marketing plan that includes listing tours for area agents, newspaper and even TV ads, weekend open houses, listing fliers and placements in local real estate publications. Computers and the Internet also have changed the face of real estate. According to the National Association of Realtors, today more than 65 percent of all home buyers use the Internet for house hunting. The best real estate agents are computer-savvy. They have your listing in color on their laptops to show clients and communicate frequently via e-mail, a particular boon when working with out-of-town buyers. Suffice it to say that if your real estate agent isn't listing your home online through the company Web site as well as with the local MLS, you may not be getting the exposure necessary to find a buyer. "There are those who just put the listing in the multiple and pray it will sell and those that put a lot of effort into marketing their listings," says Fisher. "Unfortunately, with this weird system of compensation we have, they all get paid the same, whether they know nothing or have many years of experience."

Jay MacDonald is a contributing editor based in Mississippi.
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- Updated: March 7, 2005

If a Realtor can market your property and give it more exposure to the buying public than I can, hire that Realtor
IF NOT, give me a call or e-mail me. 
I will be waiting to hear from you!

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